The blog
Operational transformation and AI in business.
Methods, tools, opinions. No generic content — only what we observe in the field with our clients.
Why 80% of enterprise ChatGPT rollouts are dead within 90 days
You bought ChatGPT licenses for your teams. Six months later, two people still use them. Here's why, and what to do differently.
How a 3-day audit can produce a 6-month operational roadmap
A well-run audit isn't a report. It's an action plan. Here's how we structure our diagnostics to produce actionable priorities from day one.
7 ChatGPT prompts that save a sales team 10 hours a week
Concrete prompts, tested and adapted for the sales teams of Moroccan SMEs. Copy, paste, and adapt to your context.
Moroccan SMEs don't need 'digital transformation.' They need operations that work.
The term 'digital transformation' has become a catch-all that no longer means anything. What Moroccan SMEs really need is simpler and more concrete.
How to measure the real ROI of an AI engagement — no BS
The ROI of an AI engagement isn't a percentage improvement estimated at the end. It's a number set before, measured during, and validated after. Here's how to do it.
ChatGPT vs Claude vs Gemini in 2026: which one to choose for your business?
A pragmatic comparison of the three big AI models, seen from the field — not benchmarks, but real use cases in a Moroccan SME context.
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